CEVAZValues: The Generous Store

4/1/12

The Generous Store

Chocolatier Anthon Berg and advertising agency Robert/Boison & Like-minded conceived a new idea for a pop-up shop called The Generous Store. The shop allowed customers to pay for chocolate with good deeds -- for example, preparing a romantic dinner for a loved one or calling their mother.

To make sure that the customers would complete the task, they were asked to log into their Facebook accounts and pledge their good deed online in a Anthon Berg-branded wall post. They would then have to post pictures and comments on the Anthon Berg company page.

Check out the video below to see this innovative pop-up shop in action.

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Our Values

Values reflect a person’s sense of right and wrong or what “ought” to be. “Equal rights for all”, "Excellence", and “People should be treated with respect and dignity” are examples of values. Values tend to influence attitudes and behavior. Cultures have values that are largely shared by their members.Values are related to the norms of a culture, but they are more global and abstract than norms. Norms are rules for behavior in specific situations, while values identify what should be judged as good or evil. Flying the national flag on a holiday is a norm, but it reflects the value of patriotism. Personal values provide an internal reference for what is good, beneficial, important, useful, beautiful, desirable, constructive, etc. Over time the public expressions of personal values, that groups of people find important in their day-to-day lives, lay the foundations of law, custom and tradition.

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4/1/12

The Generous Store

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